Jonathan Ashworth Design

The Gap thing

admin — Wed, 13 Oct 2010 08:52:57 +0000

Gap have fallen to public opinion and changed their logo back to the good old Serif’d Blue square. Bowing to pressure, or a modern company utilising the twittersphere and facebook to promote a global chain during uncertain times? People laugh at bad branding, but this was so blatant it makes one wonder.

In a funny way it reminds me of the BBC 6 Music campaign, which some felt was a smokescreen for the other cuts they were making. Put a widely loved institution under threat of a cut and the backlash is inevitable. As with the Gap logo, take something that is universally recognized and understood and offer something less considered, clear in the knowledge that a protest will start.

Or am I just too big a fan of the conspiracy theory?

Discovery Space Season

admin — Tue, 03 Aug 2010 11:37:02 +0000

05.08.10

Channel Idents // Client: BDA/Discovery // TX: 2010
Set of idents for the Discovery Space Season. Built all the scenes in Cinema 4D and After Effects at BDA. The logo was designed by Andrew Olley.

Family Guy Top 20

admin — Fri, 25 Jun 2010 11:53:16 +0000

01.06.10

22″ Titles and Programme Graphics // Client: BBC // TX: Summer 2010
More titles for another documentary unveiling the top Family Guy characters. This time following a comic route. A “Family Guy Annual” was created to showcase the characters, then the flickbook effect seen was used throughout the programme in stings and chapterheads.

Keeping them crossed

admin — Mon, 05 Apr 2010 16:58:55 +0000

05.04.10

Massive Attack: Splitting the Atom Promo

admin — Mon, 08 Feb 2010 11:43:23 +0000

08.02.10
Just seen this new promo for Massive Attack, and it’s definitely worth a watch. Just very very well executed and keeps you gripped throughout. Not to everyones taste, but I love it. Watch it here.

Pictures I’ve taken, here and there.

admin — Sun, 07 Feb 2010 12:46:43 +0000

07.02.10

Flickrshow will appear here!

Record Deck

admin — Tue, 26 Jan 2010 21:00:36 +0000

26.01.10

Eastenders Revealed

admin — Mon, 18 Jan 2010 20:26:10 +0000

18.01.10

This is less the pitch, and more the 3D work I did for Eastenders Revealed for BBC Three. The original pitch was more stylized than this, white with the odd spot colour, but we decided eventually to go for a ‘model’ look, in full colour but still maintaining a feeling that it wasn’t meant to be real. You can see the titles here. Below are some frames from the model that I built in Cinema 4D.

Hai Karate!

admin — Wed, 13 Jan 2010 21:37:09 +0000

13.01.10

Titles & Programme Graphics // Client: CBBC // TX: Early 2010
This CBBC series followed a group of children as they learnt Karate in Japan. The graphics are part of a kit of graphics that slot into the opening sequence. I designed the titles using green screen footage from Japan, combined with Cinema 4D and After Effects. All graphics were delivered in HD.

Prologue logos

admin — Thu, 07 Jan 2010 20:03:56 +0000

07.01.10
Prologue pretty much always deliver something thoughtful, well executed and usually very slick. This is no different. Warner Brothers have been quite brave for a while now in allowing their logo to be interpreted in different ways, according to the setting of the film it opens. This is one of the best examples I’ve seen I think:

Prologue Logos clip here.